Facebook ads in 2021: how to use them to grow your brand

Facebook Ads is an essential tool for the success of any business. But that little it won't be a conundrum for those who don't quite know how the platform works. In this article, we'll show you how to advertise on Facebook.

How to advertise on Facebook: keep your ads up to date

Your Facebook ads are a lot like social media posts. It's always important to keep them up to date, and it's even better to create new ads on a regular basis. Besides helping to keep the frequency metric at a good level, it's a good strategy to keep the brand relevant and with always interesting offers. And the best part is that you will be able to reuse elements from previous campaigns every time you work in Ad Manager, because everything is saved there. In this way, it is possible to select an already targeted target audience, to reuse a message that has already been used, etc.

Define the audiences for each campaign in Ad Manager

Each of your Facebook Ads campaigns should have a specific target audience because if you create a campaign for everyone who makes up your audience, you will end up spending a small fortune on the platform. Remember, your customers and followers are at different stages of the store's sales funnel. And that means the advertisements and messages they receive need to be differentiated as well.

Use retargeting and remarketing campaigns on Facebook ads

Retargeting and remarketing strategies are powerful allies in trying to convert and retain users who have received your Facebook ads. With retargeting, you can serve ads to potential customers based on each person's browser cookies (the Facebook pixel does most of the work). With remarketing, you redirect ads based on email marketing strategies and campaigns.