Reason for a Facebook chatbot?

The Messenger chatbot was launched in 2016 to allow businesses to better communicate with customers and potential customers who visit their Facebook page. Today, chatbots have expanded to other network applications, such as social networks. They are real business tools to improve customer relations, generate sales and reduce the workload of teams.

What is a Facebook chatbot?

The Oxford dictionary gives the following definition of a chatbot: "A chatbot is a computer program designed to simulate conversations with human users, especially on the Internet. bot" that mimics human conversations. You can get more advice and interact with it via a chat interface (like Facebook Messenger, Twitter, Slack, Telegram, websites) or voice, like a personal assistant application on a smartphone, like Google Home or Google Assistant. Is it possible for you to use Siri, Alexa, or Cortana on your smartphone to set alarms, call friends, or schedule meetings? Then you see that you have used a chatbot!

The simplest chatbots are services based on predefined rules and dialogue scenarios. The most powerful, which we prefer in institutions, is based on artificial intelligence, machine learning and natural language recognition (text or speech). Advances in artificial intelligence have made it possible to interact with machines through natural language. The chatbot will recognize the meaning of your sentences and provide informative responses, keep the conversation in context, and will not differ from humans (ideally). We are not that far away! To achieve this, the artificial intelligence of chatbots relies on machine learning (deep learning) and what is called natural language processing and recognition (NLP). This linguistic processing can be applied to the text entered in a messaging system, as well as to voice.

The benefits of a Facebook chatbot, opportunities in customer experience

Artificial intelligence (AI) can also analyze the feelings or emotional state of the person targeted by the chatbot. Thus, the chatbot can detect if your comment is positive or negative, and can make adjustments! Today, the number of users of messaging applications such as WhatsApp, Slack and Skype is increasing. Facebook Messenger alone has over 1.2 billion monthly users! In other words, your customers and future customers are also using these messaging services. No? With the advancement of artificial intelligence and the rapid growth of messaging applications, Juniper Tree is opening up new possibilities and opportunities for businesses.